Sometimes smaller is better

Last week I laundered my wallet. I mean, I left it in my jeans pocket when I did my laundry so this led me down an experiment that some of my friends have suggested, using a money clip instead of my wallet. This has a few advantages, you’re not sitting on a big wallet to mess up your posture, it’s smaller, it’s quicker to get to.

Learning to surf on a board is a similar experience. You don’t have to try to get out to and on the 5 for waves, you can practice standing up and steering on the surf without getting knocked on the crush. (Though longer is better for the board choice, this is a long board)


Smaller projects can also be good. Get measurable results quickly. Talk to your users while your user bases is small because you will lose some of that intimacy when you get bigger. Make changes that make a difference. Don’t worry about a global brand image, get word of mouth about your new product.

Cell phones are a great case too (ironically, I’m in the middle of a switch to a Google Nexus 6). But you can do more with less when you can carry it more easily.
What are some other great cases where smaller is better?

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