Part of the LA Dodgers accelerator is talking with major sports managers watching how people enjoy sports and what they cherish. Some of those have been John Mariner, Tucker Cain, Magic Johnson, and Dave Kurtz from the Everton USA. A big question is what helps fans cherish the moments at sporting events.
Dave Kurtz presented the lost art of the ticket. Do you remember keeping movie tickets, concert tickets, sporting event tickets, airline tickets, even the brand label from your clothes? These all added additional brand connection. In the day of phone checkin and print at home tickets, we’ve lost some of this art and appreciation.
The best that we have to replace it is probably the instagrams or tagged photos at events so that we can cherish these occasions – which is neat when we remember to take pictures with friends, family, and the scoreboard.
I came back home to watch some Labor Day football and was surprised by a commemorative coin for Georgia Tech (I’m a season ticket holder) celebrating the win over UGA last year and winning at the Orange Bowl. An eventual collection would be neat (and maybe this encourages me to keep on getting season tickets), but right now, it probably just goes in the same drawer as my shuttle mission coin collection.
How do you like remembering special events? Do you still keep your tickets? Do you instagram tickets and collectables? Will the next generation understand this?
Ps. GT Athletics I miss my high quality season tickets