Not Every Company Needs a One Liner

Last night I went to a tweetup at the Glenn Hotel, and somebody asked me for the one liner pitch of both Pardot and TAG, but

  • I\’m not on a sales or business development team
  • I\’m not looking for angel or VC funding.

While I appreciate that sales people or most CEOs need to be able to pitch their product if they are looking for investment, there is very much a category of \’boot strapping\’ and company development where, frankly, advertising isn\’t needed (with the right strategy). Of course, maybe my dreams are too limited, because my TAG projects will likely never bring in a multi million dollar buyer, and that\’s not really the growth strategy.