Stop Hiding Your Unsubscribe

[ This is a post somewhat related to work - and I apologize for that as I try to keep my work and personal blog separate ]

Dear Email Marketers,

Stop hiding your unsubscribe links in small, strange to find locations. You’re not helping yourself. If I like or respect you enough to actually open your email – when I want to unsubscribe and I can’t find it, I’m going to do 2 things.

Why is this text so small

Why is This Text So Small!?

  • Report you as spam on my Gmail Google Apps.
  • Consider reporting you for spam on https://www.ftccomplaintassistant.gov
This means for you – that if I don’t want your email – I go through the task of opening your email – and I can’t unsubscribe gracefully:
  • You will get blacklisted (spam complaints are not good for your reputation)
  • Your next email will hurt your list health when you get bounces back from me
  • You are subject to a $10,000 fine (from my one case, not counting anybody else like me)
It’s really not in your best interest to make that unsubscribe link as small as possible now is it? Try the following:
  • Put your unsubscribe link in the bottom center of the page.
  • Make it reasonably sized.
  • Put it in some fun context. (could be your last chance to save me as a prospect)
At work I have heard of way too many clients asking how to do this. Some even made / tried to make their unsubscribe links white to blend in with the page background. Stop doing it wrong! If people don’t want your email, you want to be the first to know (you can make your lead gen / marketing better in the future) not the last.

Microsoft Incubation Week Review

As I mentioned, I was really busy last week with the Windows Azure Incubation week held at Microsoft in Alpharetta.  The event was a week long event from Monday until Friday.

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The first major surprise that we learned was that the Microsoft people wanted us to use ASP.net coding and not use the offshore development team (Thank You Dmytro@  Soft Serve) for primary development.

The project that I worked on was Chris Stuckey\’s FandomU, a social networking site focusing on conventions, fans, and vendors to extend the connections you make at the actual event.  Hopefully FandomU will be able to launch with the MomoCon Japanese Anime convention in March 2009.

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The week was quite the experience. Microsoft brought in a handful of advisors and consultants to teach us about the Azure platform and (particularly for us) to use Asp.net technologies.  Jeremy Likness from Wintellect taught me the basic asp.net connections between the ASP and C#.

Here is the front page of our part of our prototype site, in the 4 days that we had to develop, we developed a few key features, registration, the beginnings to shopping, and the introduction to an idea of things like sharing images and videos on the cloud.

In addition to knowledge, Microsoft provided a great overall experience. We had nice co-working space with brand new \”beta\” style windows 7 computers at the MTC.  We had 3 meals provided 5 days of the week, and not just fast food pizza, but some pretty classy changes including Indian and Thai food.

Thursday, Microsoft spokesman Larry Gregory came and introduced us to all of the great features that Microsoft offers to entrepreneurs and startups. They have a lot of features that I\’m sure will be great. We also did an interview regarding our progress that will be posted on Channel 9 – spoiler: I somewhat

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embarrassingly spit Microsoft Marketing for the PHP community.

Speakers came in throughout the week, and on Friday, these speakers, and other startup voices in Atlanta sat as a judging panel for all of the startups. This was really valuable, as we all got a chance to practice our pitching abilities.

Because we sucked up more than a little to Larry Gregory by mentioning that we could expand from a conference like Momo Con to others like Dragon Con, or his interests like Farscape and Motorcyles, he presented us with our \”incubation\” week diploma.

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My group thought that the week would be more about coaching and less about technology, along with better planning for working with the offshore team as opposed  to us needing to be incredibly familiar with Microsoft products. It was slightly awkward to find that only 3 of 7 companies there had only just reached an idea and planning it out.

I\’ll post later about some of the teams that I met.

What do you think about Korea?

I was supposed to have an interview with North Western Mutual Callaway Black for a Financial Management position this morning at 10am, but actually sort of got lost on the way and then just decided to call and tell them that I already had a position. Honestly, though, I was very much less than interested in the position after my experiences at JP Turner and my last landlord who ran his own branch of NWMF. The old landlord was in an investment that he knew nothing about (when we moved out he and his assistant were mad that we had the utilities in our names disconnected.) JP Turner had was based on retail commissions and effectively poor advertising techniques to both get new customers and convince new customers to trade (instead of calling old customers with suggestions we sent a mass mailing saying call us.) Anwyay, if i wanted to become a financial representative I see no reason why I wouldn\’t do it on my own and charge on performance instead of commissions.

But I am really considering going to Korea to teach ESL.

  • I get to travel to korea and asia
  • New experiences
  • Make a ton of new friends (be forced to)
  • The salary is very decent ($2-2.5k) with 20-30 hours considering housing is free and food is cheaper

But I am afraid that I would set myself up to retire if I did that. My covered call option strategy would in theory work pretty well if I used current and ~1.5k/month capital in the covered call strategy. By the time I got back I may never need to work again.

Otherwise, with 20-30 hours there is nothing that says that I can\’t contract (web program?) for my spare time.

I\’m still thinking that I want to just keep it simple and be a server manager in Cali though.